Brett Pearce
BRETT PEARCE
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SwimWays

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SwimWays Website Redesign

The client’s primary goal for a redesign was to create a consistent look and feel for the brand across all channels. A modern site in look and functionality were equally important, allowing content owners to create new content within a flexible and modular CMS.

Role: Design, Art Direction, UI, UX

 
 
 
 
To elevate the emotional connection between brand and consumer, custom lifestyle pages were created, each focusing on different consumer life stages.
 
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Rich media display ads used geo-targeting to access live weather updates based on a user’s location. Users could also utilize a store locator to find a SwimWays reseller nearby.
 
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