Aspen Website Redesign
With this website redesign, the client was keen on moving towards a more visually-driven experience, where users could immediately see and feel how awesome a trip to Aspen could be. An important goal was to get consumers excited about the planning and dreaming process in booking a trip while they explored the site.
Role: Design, UI, UX
“A design system was created to allow for a portable framework of design styles that could be easily applied to pages throughout the organization’s website.”
