Part 1
Wasted Yet Wanted
In this branded content series, we aimed to highlight the problem of food waste and how Sub-Zero's Fresh Food Matters campaign is addressing the issue. The first part of the series focused on the problem itself with accompanying interactive data visualizations designed to engage readers..
Role: Design, Art Direction, Animation, UI, UX
(Type design by Emily Parsons)
“Interactive data visualizations were set up to educate and inspire readers in a fun, imaginative way.”
Part 2
Solving the Problem of Food Waste
The second part of the series focused on how to solve the problem of food waste, particularly looking at the process of the cold chain..
Role: Design, Art Direction, Animation, UI, UX
(Type design by Emily Parsons)
“Interactive elements throughout the article were designed to keep users engaged in the topic.”
