Adventure is Out There
To promote the launch of Subaru's 2018 Crosstrek, we developed a custom quiz experience where users could filter their preferences to arrive at recommended quirky adventures across four categories. The experience featured short descriptions and custom illustrations to keep content light and engaging, weaving in organic references to the vehicle throughout.
Role: Design, Art Direction, Illustration, UI, UX
“Users could choose to explore activities on their own, or take a guided quiz to narrow down their preferences.”
