BlueCross BlueShield of North Carolina Foundation Website Redesign
BCBSNCF’s mission is to improve the health and well-being of North Carolinians. With this redesign, we aimed to provide a comprehensive view of the organization and its impact in the community through a visually-rich and modern approach to every piece of the design.
Role: Design, Illustration, Art Direction, UI
“A key goal of the redesign was to create a consistent experience for both audience and content creators. An overarching guide to the site’s visual language was developed to provide a clear framework for future pages.”
“Part of this new visual language included custom illustrations, which act as an identity for various initiatives and give the brand an approachable and friendly feeling.”
