Brett Pearce
BRETT PEARCE
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BCBSNCF

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BlueCross BlueShield of North Carolina Foundation Website Redesign

BCBSNCF’s mission is to improve the health and well-being of North Carolinians. With this redesign, we aimed to provide a comprehensive view of the organization and its impact in the community through a visually-rich and modern approach to every piece of the design.

Role: Design, Illustration, Art Direction, UI

 
 
 
A key goal of the redesign was to create a consistent experience for both audience and content creators. An overarching guide to the site’s visual language was developed to provide a clear framework for future pages.
 
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Part of this new visual language included custom illustrations, which act as an identity for various initiatives and give the brand an approachable and friendly feeling.
 
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