Brett Pearce

Global Innovation Exchange


GIE Branding + Website Design

The Global Innovation Exchange, established by USAID’s Global Development Lab, was meant to serve as a marketplace to connect funders, innovators, and solution seekers and provide them with the tools needed to maximize their abilities to meet pressing development challenges.

Role: Design, Branding, Illustration, Art Direction, UI, UX

A complete branding package was created for the Exchange, including logo design, style guides, and brand applications in collateral and video treatments.

An entire design system was also established to serve as a framework for pages throughout the site.
The homepage was meant to serve as an immersive storytelling experience, as well as a hub to provide users quick access to the information that mattered to them.