SwimWays Website Redesign
The client’s primary goal for a redesign was to create a consistent look and feel for the brand across all channels. A modern site in look and functionality were equally important, allowing content owners to create new content within a flexible and modular CMS.
Role: Design, Art Direction, UI, UX
“To elevate the emotional connection between brand and consumer, custom lifestyle pages were created, each focusing on different consumer life stages.”
“Rich media display ads used geo-targeting to access live weather updates based on a user’s location. Users could also utilize a store locator to find a SwimWays reseller nearby.”
